Do you have a passion for fashion and a keen eye for design? Do you also dream of being your own boss and have an entrepreneurial spirit? If this is the case then starting your own clothing brand could be the right career path for you. You can market and sell your line of clothing online, then even scale your business and branch out into a brick-and-mortar store. Setting up your own clothing brand won’t be without its challenges, however. It’s essential to consider many factors, such as budget and the current market, and to get advice from the experts.
Independent clothing brands are getting more and more popular due to social media marketing giving brands the ability to accurately target their ideal customer base, however, this has created saturation which can make it difficult to stand out from the hundreds of other brands that are using the same advertisement platform. Here are some of the necessary steps you need to take to successfully start your brand.
Find your niche
In order to find your niche you need to identify both a need in the market and your target audience. If you have a unique design in mind for a particular group, you’ve already made the first important steps to establishing your niche. When you’re first starting out, particularly if you’re designing and manufacturing your own products, it’s a good idea to be unique in your own way. Stick to promoting your most popular items and then you can branch out later as you begin to scale your business.
Make a business plan
Once you’ve got a clear idea in mind it’s time to prepare a business plan. It’s important not to overlook any details. Your business plan should clearly outline several factors including your long-term goals, budget, market analysis, location, equipment, staffing, needs, expenses, funding, and more.
Create your brand
Create a brand that fits with the style of clothes you produce and the needs and interests of your target audience. Your brand is more than just a logo. It represents the promise you make to your customers, and it needs to stand out from the rest so you can catch your customer’s eye. Make sure your brand has a core value, so you can consistently attract your ideal customer.
Take your designs to manufacture
The most exciting part of the process is finally getting your first pieces made. You need to carefully choose the designs and materials that best work for you, as well as a reliable manufacturer. You may need to weigh up quality against budget and pricing. Reputation is extremely important, make sure the quality is 100%.
Boost brand exposure
Even though you’ve got an amazing creative flair, your fabulous designs won’t sell themselves. You’ll need to spend both time and money marketing your clothing brand across multiple channels in order to boost exposure. If you’re planning on starting a sustainable clothing brand, for instance, all your branding and marketing material needs to clearly reflect this. Be creative with your marketing.
Scale your clothing brand
If you’re planning on scaling your clothing brand, you need to be prepared for this in advance. You may want to consider outsourcing your manufacturing, fulfillment, printing and design, and more. This will help you cope with the rise in demand. Who knows, after putting in the initial hard work, you might end up with a successful business. Have the systems in place to make sure you’re ready to meet demands if your brand becomes popular, for example dealing with returns.
Most importantly, be patient. It takes time to gather momentum and a good reputation.
Want to start your own brand? Here at Teesh we have experience working with all sorts of independent clothing brands, and we are happy to give advice and recommendations. We work closely with Fullalove Clothing, an ethical clothing supplier. This streamlines the whole process, from making the garments right through to printing and processing. It allows us to provide very competitive turnarounds, making brands more responsive to new trends etc.