This week, GQ Magazine published ‘Merch Week’, an opportunity to explore the vast industry of merchandise, its impact on society and whether or not it is ‘the end of merch’. In our opinion, of course, it isn’t – merch is a catalyst for conversation, creates a walking marketing distributor and acts as a token for devoted fans to express their artists’ brand image whilst remembering what might later be described as ‘the best night of their lives’.

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