What Makes Good Merchandise?

What Makes Good Merch?

The Art of Custom Printed Merchandise

In 2024, GQ Magazine launched ‘Merch Week’—a series exploring the merch industry, its cultural impact, and whether we’re seeing “the end of merch.” We don’t think so. Merch is still a powerful tool. It sparks conversations, turns fans into brand ambassadors, and captures unforgettable moments.
One standout essay questioned whether modern merch still creates iconic fashion moments. GQ argues that many designs today fall short or get overshadowed by fan-made pieces. It’s a reminder that originality and meaning are more important than ever.

Recognition

Other articles in the series offered thoughtful insights into the state of the industry. GQ’s roundup of The 41 Most Iconic Pieces from the Golden Age of Merch was especially nostalgic. For us at Teesh, it felt like a trip through merch history.
They highlighted Kanye West’s 2013 Yeezus tour as the “Big Bang” of the modern merch era. That drop helped redefine what merch could be. It reminded us how a strong design and cultural relevance can make a piece truly timeless.

Setting the Tone and Setting the Trend

Many of us remember discovering our style as teens. A Nirvana vest—distressed and iconic—was more than just clothing. Even if we didn’t know the full story, the logo and energy resonated. That’s the power of good merch. It becomes part of culture and fashion across generations.
GQ described the Yeezus merch as “a mini streetwear line.” That’s hard to achieve, but the reward is huge. When your merch reflects a clear brand identity, your designs stay consistent. This opens the door for growth and long-term recognition.

Grazia also called out the Statement T-Shirt as a 2024 summer essential. Bold, personality-filled designs are the key to creating merch that stands out and sticks in people’s minds.

How Do Artists, Bands and Creators Make Good Merch?

If you want to create memorable merchandise that sells and lasts, start with quality. Most artists, creators, and businesses choose screen printing. It’s ideal for durability, vivid colours, and large runs.
Heavyweight blanks are another great choice. They offer a vintage, premium feel and work well across unisex fits. These garments look good now—and still will years from now.

Want help with your next merch project? Explore our guides and services to learn more. If you’re ready to create merch that truly lasts, we’re here to help.