What Is ‘Print-On-Demand’?

DEFINITION: Print on demand services are a modern fulfilment method where products are created and produced only after they are ordered by customers. This approach eliminates the need for mass production and large inventories, allowing businesses and brands to offer a wide range of customisable products without the risk of excess stock.


Ready to Print on Demand?

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In the dynamic landscape of the Garment Printing industry, staying ahead of trends and new methods is paramount for businesses to thrive. For independent garment printing and production businesses like us here at Teesh Print who were founded in 2019 – the shift towards leveraging print-on-demand (POD) services is a great opportunity to expand our offerings and cater to evolving customer demands.

Traditionally, our business has excelled in Screen Printing bulk orders, delivering high-quality products to satisfied clients in industries such as licensed fashion, merchandise and music distribution. However, as the market evolves and consumer preferences shift towards customisation, shorter turnaround times, and reduced inventory risk, integrating POD services into our services has become not just advantageous but necessary for sustained growth and competitiveness.


Let’s delve into the key benefits of incorporating print-on-demand services

Expanded Product Range

By embracing POD services, we can offer a wider range of products beyond traditional bulk orders. From custom, limited designs on t-shirts and hoodies to personalised garments including accessories like tote bags, the possibilities are virtually limitless. This diversification attracts a broader customer base with varying preferences and budget ranges. If you’re an independent fashion brand with exclusive drops and limited ranges who wants to create a buzz around your garments, print on demand is a great service for you.

On-Demand Production

One of the standout advantages of POD is its on-demand production model. Instead of maintaining large inventories and risking overstocking or understocking, we can fulfil orders as they come in. This not only reduces storage costs and sales risks, but also minimises waste, aligning with sustainable business practices—a growing concern for modern consumers.

Fast Turnaround Times

In today’s fast-paced world, customers expect quick turnaround times without compromising quality, and rightly so. POD services enable us to fulfil orders swiftly, continuing to meet tight deadlines and enhancing customer satisfaction. This agility is especially beneficial for time-sensitive promotions, events, or seasonal campaigns – something which we’re used to at Teesh Print.

Reduced Risk and Overheads

Unlike traditional manufacturing methods that require substantial upfront investments in equipment, materials, and inventory, using POD with a printing supplier significantly lowers the barrier to entry. This reduced risk allows us to experiment with new designs, cater to niche markets, and adapt to changing trends without incurring excessive overhead costs.

Improved Customization and Personalisation

Personalisation is no longer a luxury but a standard expectation among consumers. POD technology empowers us to offer highly customizable products, from individualised designs and text variations to diverse colour options. This level of personalisation fosters stronger customer engagement and loyalty.

Global Reach and Scalability

Leveraging POD services often means tapping into a network of production facilities capable of fulfilling orders worldwide. This global reach not only expands our customer base geographically but also facilitates scalability without geographic constraints. As our business continues to grow, we can seamlessly handle increasing order volumes and maintain consistent quality standards.

The Future for Garment Printing

As we navigate the evolving landscape of Garment Printing and Production, embracing print-on-demand services empowers us to stay agile, innovative, and customer-centric. By capitalising on the inherent advantages of POD—expanded product range, on-demand production, fast turnaround times, reduced risk, enhanced customisation and global scalability—we position our business for long-term growth and relevance in an increasingly competitive market, and hope that your brand can achieve this through our POD services too.


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