What is Print on Demand?
What Does ‘Print on Demand’ Actually Mean for Brands?
Print-on-demand (POD) services are a modern fulfilment method where products are only created after they’re ordered. This model removes the need for mass production or large inventories. As a result, businesses can offer more customisable products with less financial risk.
In the fast-moving garment printing industry, staying ahead of new methods is essential. For independent printing businesses like us at Teesh—founded in 2018—POD services present an exciting opportunity. They help us evolve alongside customer expectations.
Traditionally, we’ve specialised in screen printing for bulk orders. We’ve consistently delivered high-quality garments to clients across industries like licensed fashion, merchandise, and music distribution.
However, the market has changed. Today’s customers want personalisation, faster turnaround times, and lower risk. So, integrating print-on-demand into our offering isn’t just a nice-to-have—it’s a smart move for future growth.
The Pros of Print on Demand
Let’s explore the biggest advantages of using POD.
1. Expanded Product Range
With POD, we can offer more than bulk orders. From limited-edition t-shirts to custom tote bags and hoodies, the options are almost endless. This variety helps us appeal to more audiences, from fashion brands to niche creators.
For example, if you’re running exclusive drops or limited runs, POD allows you to build hype without committing to large stock quantities.
2. On-Demand Production
Instead of printing in bulk and storing excess, POD lets us print only when an order is placed. This model cuts waste, lowers storage costs, and reduces overstock issues. In addition, it supports more sustainable business practices—something today’s consumers value.
3. Fast Turnaround Times
Customers now expect quick service without sacrificing quality. Thanks to POD, we can produce and dispatch orders faster. This is perfect for campaigns, pop-ups, or time-sensitive events—areas where we already excel.
4. Lower Risk and Overheads
POD means fewer upfront costs. There’s no need to buy equipment, hold stock, or commit to large runs. This reduces risk and allows brands to test designs or trends before scaling up.
5. More Customisation Options
Modern shoppers want unique items. POD enables advanced personalisation—from adding names and messages to choosing colours and placements. This drives stronger connections with customers and encourages brand loyalty.
6. Global Scalability
With POD, production can be handled at multiple fulfilment centres worldwide. This global network helps us reach more customers and scale efficiently, without being tied to one location.
The Future of Garment Printing
As printing technology evolves, POD helps businesses like ours stay flexible and future-ready. The model supports modern retail expectations: personalisation, sustainability, speed, and choice.
By offering print-on-demand, we’re not only future-proofing our own brand—we’re helping our clients do the same.
Start Creating: Use Our Online Design Studio
Want to create and order custom clothing online? Use Teesh’s Design Studio to design and personalise your garments with ease. Choose from a wide range of high-quality blanks—including AS Colour—and bring your ideas to life.
You can save your designs, create mockups, and even list them on your online store. It’s the ideal platform for creators, businesses, and events teams looking to pitch or launch their own printed ranges.